REBECA ARBONA
President & Brand Weaver

Rebeca is a leading expert in strategic branding with a proven track record in brand creation and reinvention, naming and strategic facilitation. She works with teams to build clear, truly authentic brands that tell a meaningful story.

Prior to founding Tapestry Strategy, Rebeca served as an Executive at both Brandtrust and Interbrand.  She has broad experience in leading cross-functional teams to excellence across a variety of industries including CPG, spirits, retail, finance, health and professional services. 

Rebeca’s clients include Kao Group, Procter & Gamble, Kraft, Kellogg, Brown-Forman, Eli Lilly, MasterCard, Scotts, Keurig, Mars, Wrigley, Dole, Kroger and Gorilla Glue.

Rebeca holds a BA in Linguistics from Yale University and an MBA in Marketing from the Stern School of Business at New York University. In addition, she serves on the Marketing Advisory Board at the Lindner School of Business at the University of Cincinnati, and is a board member and mentor at UpTech, a tech accelerator program for startups.