Mastercard has announced that they're further simplifying their logo, two and a half years since their last redesign, to remove the brand's name from their visual identity altogether. I just can't see it! I think they've lost sight of all reason!
I’m from a die-hard comics family and have enjoyed reading the many tributes to Stan Lee in the days since he died. As a result, I’ve been struck by how his philosophy of creating superheroes offers surprising, powerful inspiration to those of us who work to create, manage or reinvent authentic brands.
Check out this far-ranging Brand Strategy discussion between Rebeca Arbona and Dan Madinabeitia, Global Head of Brand and Design at Informa, for the Fuse Conference podcast, Fuse Calls. If you have a second, grab a listen here!