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Brand True Blog

A blog about how to weave authentic brands... and what makes brand authenticity unravel

January 8, 2019
Rebeca Arbona

I Just Can't See It

January 8, 2019
Rebeca Arbona
I Just Can't See It

Mastercard has announced that they're further simplifying their logo, two and a half years since their last redesign, to remove the brand's name from their visual identity altogether. I just can't see it! I think they've lost sight of all reason!

January 8, 2019
Rebeca Arbona
November 20, 2018
Rebeca Arbona

What Brand Builders Can Learn From Stan Lee

November 20, 2018
Rebeca Arbona
What Brand Builders Can Learn From Stan Lee

I’m from a die-hard comics family and have enjoyed reading the many tributes to Stan Lee in the days since he died. As a result, I’ve been struck by how his philosophy of creating superheroes offers surprising, powerful inspiration to those of us who work to create, manage or reinvent authentic brands.

November 20, 2018
Rebeca Arbona
September 25, 2018
Rebeca Arbona

Has Weight Watchers Lost It?

September 25, 2018
Rebeca Arbona
Has Weight Watchers Lost It?

I just have to weigh in on Weight Watchers’ announcement yesterday that they’ve put their brand’s name on a diet, trimming it down to WW.

September 25, 2018
Rebeca Arbona
September 17, 2018
Rebeca Arbona

The Opposite Of Love Isn’t Hate

September 17, 2018
Rebeca Arbona
The Opposite Of Love Isn’t Hate

I’m brazen enough to throw another log on the bonfire of the Nike Colin Kaepernick ad discussion because I’m fascinated by all the layers of why this worked so well.

September 17, 2018
Rebeca Arbona
July 12, 2017
Rebeca Arbona

Check out this podcast!

July 12, 2017
Rebeca Arbona

Check out this far-ranging Brand Strategy discussion between Rebeca Arbona and Dan Madinabeitia, Global Head of Brand and Design at Informa, for the Fuse Conference podcast, Fuse Calls. If you have a second, grab a listen here!

July 12, 2017
Rebeca Arbona
July 12, 2017
Rebeca Arbona

When can turning away customers be a good idea?

July 12, 2017
Rebeca Arbona
When can turning away customers be a good idea?

How can it possibly be a good idea to walk away from potential customers?

July 12, 2017
Rebeca Arbona
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